Gentle Care: Proudly’s Shopify Store Launch

Proudly offers a line of baby care products specially formulated for babies of color, focusing on gentle, hypoallergenic ingredients that cater to sensitive skin. The brand celebrates diversity and is dedicated to providing high-quality, safe products.

WORK PROCESS
The project involved building a Shopify store from scratch for Proudly. Our aim was to create an inclusive and educational online space that accurately represents the brand’s mission and values.

DEVELOPMENT
We developed a welcoming and inclusive Shopify site that highlights the unique aspects of Proudly's products. The site features detailed product information, ingredients lists, and the benefits of each product for babies with sensitive skin.

USER EXPERIENCE
The user experience is designed to be intuitive and reassuring, with easy navigation and resources about baby skin care for parents. Special attention was given to creating a supportive community through the website, including a blog with articles on skin care and parenting.

SEO, EMAIL MARKETING, AND CONVERSION RATE OPTIMIZATION
SEO strategies were implemented to target parents searching for safe baby care products. Email marketing efforts focus on building a relationship with families through educational content and special offers. Conversion rate optimization is an ongoing process, guided by user feedback and analytics to enhance the shopping experience and improve conversion rates.

PLATFORMS
Shopify's versatile e-commerce tools were used to build Proudly’s online store, ensuring it can grow and adapt with the brand’s evolving needs.