Cherished Beginnings: Putska’s Shopify Store Development

Putska specializes in baby essentials and nursery decor, offering products that combine functionality with style. Their items are designed to cater to the needs of new parents looking for high-quality, aesthetically pleasing solutions for their babies.

WORK PROCESS
The project involved creating a Shopify store from scratch for Putska, aiming to provide a platform that showcases their wide range of baby products attractively and effectively.

DEVELOPMENT
Our team developed a user-friendly, visually appealing website. The design focuses on showcasing product aesthetics and functionality, with clear categorizations and detailed pages that highlight the benefits and specifications of each item.

USER EXPERIENCE
The Shopify store was designed to offer an intuitive and delightful shopping experience, with features like detailed search filters, gift registries, and a blog with parenting tips to engage customers.
SEO, EMAIL MARKETING, AND CONVERSION RATE OPTIMIZATION
We implemented a strong SEO strategy to draw in targeted traffic from parents and gift buyers. An email marketing campaign was established to nurture leads and retain customers by providing useful content, promotional deals, and new product announcements. Conversion rate optimization was actively pursued through ongoing site testing and user feedback analysis to continuously improve the customer journey and increase sales.
PLATFORMS
Shopify was chosen for its excellent e-commerce capabilities, allowing Putska to handle customer interactions smoothly and manage inventory efficiently, supporting their growth.