How To Test and Improve Your Website Speed
Website speed is a critical factor in both user experience and SEO. With research indicating that bounce rates increase by as much as 31% when page load times stretch from one to three seconds, it’s essential to ensure your website loads quickly. Here’s an in-depth guide on how to test and improve your website speed. Understanding Page […]
New Core Web Vitals Metric Coming: Interaction To Next Paint
Google is evolving its approach to measuring website performance by introducing a new Core Web Vitals metric called Interaction to Next Paint (INP). This new metric is set to replace the existing First Input Delay (FID) metric in March 2024. As part of its announcement, Google has elevated INP from an experimental status to a […]
Structured Data Google Penalties – 5 Mistakes to Avoid
Structured data can greatly enhance your website’s visibility and search performance. However, improper implementation can lead to significant penalties, including manual actions from Google that can drastically affect your rankings. Here, we’ll explore five common mistakes to avoid when using structured data to ensure you stay on Google’s good side. The Reality of Structured Data […]
Understanding HTTP/2: A Comprehensive Guide for SEO
HTTP/2 is a significant advancement in the way browsers and servers communicate, offering numerous benefits for web performance, user experience, and SEO. If you’ve seen HTTP/2 mentioned in a Google Lighthouse audit—whether as an opportunity for improvement or already in use—you might wonder what it is and how it impacts SEO. This guide will help […]
Google’s Mueller Criticizes Negative SEO & Link Disavow Companies
Google’s John Mueller recently made strong statements against SEO companies that offer negative SEO services and link disavow services outside the tool’s intended purpose. He accused these companies of exploiting clients who are not well-informed. The Issue with Negative SEO and Link Disavow Services Mueller and other Google representatives have consistently advised against using the […]
What Is User Experience? How Design Matters To SEO
User experience (UX) is integral to how users interact with a website or digital product. It plays a crucial role in on-page SEO, often overlooked by many. A website with poor UX can drive visitors away to competitors. This article delves into what UX entails, the different types of experiences, the distinction between UI and […]
14 Mobile Optimization Best Practices You Need to Know
To achieve the best mobile implementation for your website, it’s crucial to adhere to these 14 mobile optimization best practices. As mobile usage continues to dominate the digital landscape, ensuring your site is optimized for mobile devices is not just beneficial—it’s essential. Best Practices for the Mobile-First Era Google’s mobile-first index has changed the SEO […]
Are Internal Links A Ranking Factor?
Internal links are a fundamental aspect of search engine optimization (SEO), but how significant are they in determining search rankings? This article delves into the role of internal links and their impact on search rankings, exploring insights from Google Search Central, patents, tweets, and office hour videos. Understanding Internal Links Internal links are hyperlinks that […]
Internal Linking is Super Critical For SEO
When discussing effective strategies for search engine optimization (SEO), internal linking often comes up as a vital component. Google’s John Mueller has underscored the significance of internal linking, emphasizing that it goes beyond just breadcrumb navigation and plays a crucial role in guiding Google and users to the most important content on your website. Understanding […]
Google Cautions Against Using Too Many Internal Links
Google’s John Mueller has cautioned against the excessive use of internal links on the same page, emphasizing that it can dilute their value and potentially harm the website’s overall SEO structure. During the Google Search Central SEO hangout on July 2, 2021, Mueller responded to a site owner’s question about the dangers of using too […]
